The State of Digital PR (If you are sensitive to the truth, don’t read this)
The Digital PR industry is at a critical stage in its development and so I feel now is the time to share the who, why, what, where and how. Let me start with a little story. Around 7ish years ago I started seeing certain agencies such as Branded3 and Verve change how they generated backlinks […]
Five of Us –A Kids’ Sustainable Fashion Brand’s Journey to Stardom
Story + Search took on the challenge of transforming Five of Us, a cool sustainable children’s fashion brand, into a real game-changer. We wanted to make them the talk of the town in the eco-fashion world and get their name in some of the biggest fashion mags out there. Our Master Plan We cooked up […]
How we got 4 million views and skyrocketed search results with a pair of flip flops
We had a funny conversation myself and Dan when we talked about this new Aldidas campaign, and we wondered just how far you could get with a pair of flippers. After all as we said, if John Wick could take out several enemies with a pencil, could we make a campaign go viral with just […]
