When we were approached by Bathroom Origins to take on their Digital PR, we knew that we could get some results pretty fast. The challenge was working with a small budget in order to achieve these results. So we decided to prove to the digital pr industry that you can achieve top tier press coverage with just a £40 Google survey. This is exactly what we did for Sofia Charalambous at Bathroom Origins.
Here is a snapshot of some of the coverage we picked up from this campaign 👇🏼
Firstly, let me just say, I am not really the biggest fan of survey-based PR stories but there is a time and place for them and when done right, you can land great coverage.
So, how did we do it?
Here’s the process we follow.
1 – When coming up with ideas for a campaign, ask yourself this question, who cares? If you find that it can be a talking point (something you would have a chat about in your local) then move to the next step.
2 – Has it been done before? – Make sure it hasn’t been done before and if it has (like this case study) then find a new angle that is relevant to NOW.
3 – How many angles does the story have? – Try to have at least 3 different headlines which attack from 3 different angles.
4 – Is the data already out there? – In this case, it wasn’t so we ran a survey across 300 people on surveys.google.com for £40 and got the data we needed.
5 – Have a look at similar articles and see how the story has been written and use that as inspiration but with your own angle.
6 – Create the asset and make sure it looks like a half-decent webpage with a good design.
7 – Find the right journalists for the story – Source journalists who have written about similar stories.
8 – Do your outreach email to the journalists. – I have provided a screenshot in the comments section to show you an example of how we do this.
9 – If the story is slow after 2 days, find other journalists and resend.
10 – If you are still not getting any results, change the headline of the story (which should also be the email subject) and resend.
If you have any questions or want to find out how we might be able to help you, get in touch here