There’s a succesful
We study it in The Lab.
There’s a science to succesful
We study it in The
With our advanced in-house algorithm, we’re able to break down the best of the best when it comes to marketing campaigns. We apply this approach to get maximum performance on our campaigns. Here’s how we test and learn from everything that’s out there.
Fingers on the pulse.
Studying both classic key industry metrics, like relevance, coverage and brand sentiment, and more scientific elements – research, development and testing – we can determine what makes them successful like no one else can.
Welcome to the Data Hub.
Choose your topic:
How we work.
This is where the initial data, analysis and research takes place, setting up the whole campaign and any ideas that help craft it.
We take all the information from the Research Hub and start to formulate the ideas, ensuring that what is being produced is the most impactful idea or emotion-driving story, in the very best format.
This is where we run the developed idea through our very own scoring tool, enabling us to understand what is good and what could be better.
Judged only by the very best
Our expert panel of journalists, data scientists and creatives decide which ideas make the cut.